This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!
David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.
Six main modules are covered in the course and they are as follows:
- What is SEO and why is it important?
- How search engines work
- A brief history of SEO
- On-site, on-page and off-page SEO
- Key elements of on-page SEO
- The impact of SEO