Communicate: Learn to read people’s minds and write reports that
will create headlines. Got a big presentation? No sweat: you can turn your
presentation into a blockbuster.
Convince: Become a smooth operator, so persuasive that you can sell ice to
an Eskimo. Negotiate like world peace depended on it.
Convert: Become the brand that everyone wants a piece of and will pay a
premium for. Work your network so that it works for you.