Digital Marketing Strategy

In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.

  • Assess and refine your business’s values and mission statement

  • Define your customer using the customer persona tool

  • Define your unique value proposition (UVP)

  • Develop and deliver your business’s elevator pitch

  • Understand the value and role of marketing data

  • Learn how to appeal to customers across the Loyalty Loop

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